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Shopper Development Manager - San José, Costa Rica - Colgate-Palmolive
Descripción
No Relocation Assistance Offered
# San Josee, San Jose, Costa Rica
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions
If this is how you see your career, Colgate is the place to be
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you want to work for a company that lives by their values, then give your career a reason to single day. Consolidate and coordinate the execution of the commercial strategy of the different channels in order to guide the efforts of the sales team towards the achievement of the company's objectives.
What you will do
• Monitor the 5 P's (Product, Price, Placement, Promotion and POP material) for all the categories and sales products of the different purchasing environments and ensure the execution of the plan by working with Business Development Managers, Retail Marketing and In store for the channel(s) assigned(s).
• Adapt and coordinate the implementation of strategies to the customer/Customer Group of the main activities such as: launch of new products, shopper campaigns and exclusive promotions and activities to drive growth.
• Carry out performance analysis and implications of the 5 P's (Product, Price, Placement, Promotion and POP) in the client, to recommend action plans to the commercial team.
• Monitor competitive activities in the POS (Point of Sale), SOS (Share of Space), SOE (Share of Exhibition), SOF (Share of Features), Sell Out Activities and reinforce the Promotional Grid when required and make recommendations to ensure healthy growth of customers/Customer Group.
• Carry out monthly controls to optimize investment in customers: Gross to Net (GTN) Investment, Inventory Control, Out of Stock and Low Rotation SKUs.
• Ensure the post-evaluation of key promotions, in conjunction with the Finance Analyst, carrying out a quantitative and qualitative analysis, communicating the results to the commercial team and using the results of the evaluation to redefine the promotional tactics.
• Monitor the ideal assortment to find opportunities for discontinuations or listings of SKU's and align with Retail Marketing and Business Development Manager.
• Coordinate the implementation of POP material in the channel, including: request authorization with customers of POP materials (mesh, strips, etc.), define and adjust the amounts of POP material to be implemented by In Store and follow up on the POP material implementation process.
• Keep the Demand Plan file updated by Client/Customer Group ensuring the correct product volume/cases for all promotional activities, including off-shelf implementations of planned dynamics.
• Organize and support meetings with customers to keep them informed about business and/or maintain engagement.
• Performs other duties as assigned
• Complies with all policies and standards
Required Qualifications
• Bachelor's Degree in Business Administration, Marketing or Engineering
• At least 5 years in the commercial area
• Sales experience
• Knowledge of direct trade channel (Retail Environments, regional customers (walmart, price-smart) and local customer (MegaSuper, Automercado & others), ideal assortment, implementation processes and 5Ps execution). Analytical skills.
• Office package, Excel and Google tools
• Knowledge and management of information systems and business insights tools.
• Advanced english level