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    Brand Lead - San José, Costa Rica - AstraZeneca

    AstraZeneca
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    De jornada completa
    Descripción

    Objetivo :

    Ofrecer una sólida estrategia de marketing y ventas para la cartera actual y futura de vacunas e inmunología e impulsando una mentalidad sólida de gestión de cuentas clave para garantizar la ejecución de ventas.

    Responsabilidades :

  • Diseñar y entregar el plan estratégico anual de marca con un plan táctico detallado, de actividades
  • Liderar la planificación y previsión financiera a corto, medio y largo plazo
  • Impulsar la innovación y el enfoque en el paciente a través de campañas y proyectos impactantes basados ​​en las necesidades del cliente y el entorno del mercado
  • Desarrollar una solución integrada de pacientes para ser la empresa líder en el área terapéutica designada y respaldar el desarrollo de programas médicos, de acceso al mercado
  • Determinar el marketing promocional y la combinación de canales, incluyendo enfoques digitales innovadores
  • Entregar el plan operativo, estrategia y contenido del canal, trabajando en colaboración con miembros clave del equipo para asegurar la ejecución y el logro de objetivos de la marca
  • Gestionar el presupuesto promocional y desarrollar casos de negocio para nuevas oportunidades y retorno de las inversiones.
  • Educación, Calificaciones, Competencias y Experiencia

  • Educación avanzada en ciencias naturales y/o negocios
  • Más de 3 años de experiencia farmacéutica o sanitaria
  • Más de 3 años de experiencia en marketing farmacéutico
  • Experiencia exitosa en lanzamiento de productos al mercado
  • Comprensión y uso de oportunidades digitales y nuevos medios
  • Conocimiento científico en la lectura de publicaciones, interpretación de datos y su transferencia al impacto comercial
  • Fuerte visión comercial y financiera.
  • Inglés y español avanzado
  • Innovación, pensamiento estratégico y liderazgo
  • Deseable

  • Experiencia en Inmunología, Vacunas y Enfermedades Infecciosas
  • Título avanzado (por ejemplo, MBA)
  • Date Posted

    23-abr-2024

    Closing Date

    02-may-2024

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