Karina Arguello Picado
Servicios ofrecidos: Marketing de contenidos
Sobre Karina Arguello Picado:
Profesional Marketer and Communicator with 4+ years of experience in Content Creation, Strategy Planning, SEO & SEM, Inbound & Outbound Marketing, Social Media Marketing, Lead Generation, Digital Marketing campaigns and Project Management. I am a marketing enthusiast and love being in spaces where my creativity can be put to use and learn from new challenges.
Experiencia
MARKETING & COMMUNICATIONS ASSISTANT
Excel Softsources | March 2023 - June 2023
Responsible for implementing employee engagement and retention strategies, aligned with company values y objectives.
Market analysis and research to expand company opportunities and monitor direct competitors.
Create content strategies, promote blogs and analyze metrics. Improve internal and external communication channels by creating client and employee newsletters, hosting meetings and process optimization.
Graphic design creating templates, social posts, presentations and other visual arts.
DIGITAL MARKETING COORDINATOR
Dwellworks LLC, November 2022 - February 2023
Create multi-channel strategies to generate new leads and increase online brand exposure.
Work side by side with Account Managers to support customer needs.
Run and monitor lead generation campaigns through Hubspot Execute and monitor email marketing campaigns and ad campaigns. Create newsletters and send them to their proper distribution lists. Analyze metrics and report progress of the different marketing strategies, campaigns and Ads.
Manage projects from start to finish, including coordinating resources, setting goals and meeting deadlines.
MARKETING ASSISTANT
Dwellworks LLC, May 2021-November 2022
Administrative tasks such as scheduling meetings and giving report outs.
Create, review, and edit client communications such as presentations, newsletters, and blogs.
Verify design, brand, and message alignment across all projects. Conducting research, compiling, and developing custom materials for client requests.
Create layouts and graphics to share across multiple channels.
Educación
Universidad Latina de Costa Rica
Graduate Degreee in Marketing Communication, 2021
Universidad Latina de Costa Rica
Bachelor's degreee in Public Relations, 2020
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