Karina Arguello Picado

MARKETING & COMMUNICATIONS ASSISTANT

Excel Softsources | March 2023 - June 2023

Responsible for implementing employee engagement and retention strategies, aligned with company values y objectives.
Market analysis and research to expand company opportunities and monitor direct competitors.

Create content strategies, promote blogs and analyze metrics. Improve internal and external communication channels by creating client and employee newsletters, hosting meetings and process optimization.
Graphic design creating templates, social posts, presentations and other visual arts.

DIGITAL MARKETING COORDINATOR

Dwellworks LLC, November 2022 - February 2023

Create multi-channel strategies to generate new leads and increase online brand exposure.
Work side by side with Account Managers to support customer needs.

Run and monitor lead generation campaigns through Hubspot Execute and monitor email marketing campaigns and ad campaigns. Create newsletters and send them to their proper distribution lists. Analyze metrics and report progress of the different marketing strategies, campaigns and Ads.
Manage projects from start to finish, including coordinating resources, setting goals and meeting deadlines.

MARKETING ASSISTANT

Dwellworks LLC, May 2021-November 2022

Administrative tasks such as scheduling meetings and giving report outs.
Create, review, and edit client communications such as presentations, newsletters, and blogs.

Verify design, brand, and message alignment across all projects. Conducting research, compiling, and developing custom materials for client requests.
Create layouts and graphics to share across multiple channels.

Universidad Latina de Costa Rica

Graduate Degreee in Marketing Communication, 2021

Universidad Latina de Costa Rica

Bachelor's degreee in Public Relations, 2020