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Lead Generation Specialist
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Coordinador Brand Solutions - San Jose, Costa Rica - Kravas Publicidad
Descripción
Objetivos de puesto:
Será responsable de gestionar proyectos en el ámbito BTL (Below The Line) y producción publicitaria.
Su labor central será la de coordinar, planificar y supervisar las acciones publicitarias que se orientan a estrategias BTL, tales como promociones, eventos, relaciones públicas, entre otros, con el objetivo de generar un contacto más directo y personalizado con el consumidor.
.Responsabilidades Clave:
Gestión de proyectos:
Coordinar desde la concepción hasta la ejecución de proyectos de BTL y producción publicitaria, asegurando que se cumplan los objetivos propuestos y se mantengan dentro del presupuesto.
Comunicación:
actuar como puente entre los clientes y los equipos de producción, garantizando que las visiones y objetivos del cliente se traduzcan en acciones efectivas.
Planificación:
Establecer cronogramas, asignar tareas y asegurar que los recursos estén disponibles y se utilicen de manera efectiva.
Monitoreo:
Seguir de cerca el progreso de los proyectos, identificar posibles riesgos y proponer soluciones adecuadas para garantizar las entregas a tiempo.
Reporte:
Generar informes periódicos sobre el progreso, resultados y rendimiento de los proyectos a los stakeholders relevantes.
Optimización de recursos:
coordinar esfuerzos entre medios, agencias, marcas y otros stakeholders para maximizar el impacto de nuestros recursos.
Innovación y mejora continua:
identificar y proponer oportunidades de mejora en la ejecución de medios, procesos y reportes.
Administración y seguimiento:
garantizar que las campañas se ejecuten puntualmente y que los recursos se utilicen de manera eficiente.
Exploración de nuevos horizontes:
detectar nuevas oportunidades en medios y formatos, y asegurar una ejecución impecable.
Habilidades y competencias:
Capacidad de organización para gestionar múltiples proyectos simultáneamente.
Habilidad para el trabajo en equipo y para integrarse en equipos multidisciplinarios.
Orientación hacia resultados, buscando siempre cumplir los objetivos establecidos.
Excelente comunicación oral y escrita, para interactuar de manera efectiva con clientes, proveedores y colegas.
Movilidad:
Es indispensable que el candidato cuente con licencia de conducir y vehículo propio, dada la necesidad potencial de desplazamientos relacionados con el trabajo.
Experiencia requerida:
2 a 3 años de experiencia laboral en áreas relacionadas con estrategias BTL.