Roberto Sánchez

7+ years of experience in digital acquisition, paid media, SEO/SEM & CRM enabled campaigns across automotive, retail and hospitality business. Demonstrated experience optimizing customer acquisition funnels, media and vendor relations management, KPI-driven growth. Adept in predicting, budget management and campaign reporting to support decision-making of executives. Experienced in operating within a control environment for Quality Assurance, Regulatory Alignment and Audit Readiness. Fluent in Spanish/English and MBA in Marketing combining with a strong background working with international teams to synchronise regional plans with corporate strategies. 

Over 7+ years of experience directing marketing strategy for a multi-brand automotive portfolio (BYD, Chery, JAC, Dongfeng, Foton, Baic, Kaiyi), achieving cumulative growth of +700% in sales (560 → 4,500 units in five years). 

Skilled in CRM implementation and lifecycle marketing, having successfully deployed systems like Bitrix24 to automate lead management, improve client retention, and integrate campaign data for higher ROI. 

Recognized for building and leading high-performing teams, growing an in-house marketing department from 1 to 10+ professionals and establishing process efficiencies. 

Demonstrated success in event management, sponsorship acquisition, and brand activation through large-scale campaigns and partnerships with national sports organizations. 

Adept in cross-functional and cross-cultural collaboration, including working directly with C-level executives and international headquarters in China to align regional and global strategies. 

Experienced in entrepreneurship and consulting, having founded a boutique agency and delivered measurable growth for clients across diverse industries. 

Strong analytical orientation with expertise in KPI tracking, performance reporting, and optimization of marketing investments. 

MBA, Marketing Emphasis – ULACIT, 2023 

Bachelor’s in Advertising & Communication – ULACIT, 2020