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San Rafael
Monica Calvo

Monica Calvo

Public relations manager

Marketing / Publicidad / Relaciones Públicas

San Rafael, Escazú

Social

Acerca de Monica Calvo:

Reviewing the requirements to apply, I consider my work experience could be of great use in this position. For over 10 years, I worked as a journalist and editor of the magazine department at Grupo Nación (most important newspaper in Costa Rica). During this period, I developed great writing skills that led me to become a publisher and to establish new products such as BienESTAR (health magazine) and ABConstrucción (construction magazine).

Then, I worked almost six years for Comunicación Corporativa Ketchum (CCK) as an account manager. From this position, I attended clients from different industries including NGOs, banks, pharmaceuticals, industry, real estate development, technology, food industry, cooperatives, academy (Earth University), amongst others. My job was to advise them on topics such as media relations, brand communication, corporate public relations, community relations, public affairs, communication with business partners (B2B), communication with clients (B2C), workplace communication, change management, spokespersons training, event management, social responsibility, care and crisis prevention, among others.

Then, I worked for Habitat for Humanity International Latin America & Caribbean office as a public relations and content manager. I worked on topics such as media relations (in 19 countries of our region), brand communication, corporate public relations, community relations, public affairs, strategic communication with regional offices, spokespersons training, regional event management, care and crisis prevention, among others. This work includes the coordination with 19 regional offices and global stakeholders in different topics, as well with the headquarters based in Atlanta, USA. 

During my time working at CCK and HFHI I learned closely about the dynamics of the Latin American media and developed the ability to coordinate and direct communication strategies for the entire region. I believe that this regional experience could be one of my greatest strengths for this position.

For almost 3 years, I have been working as a  Public Relations & Corporate Responsibility manager at Tigo Costa Rica. In this position, I oversee coordinating and executing of: External communication (PR agency and media), Corporate responsibility (strategy and coordination with partners), accountability of achievements (ESG) in CR, Marketing (product launches, advertorial coordination, etc.), Contingency (business continuity), Risk Management, Communication with clients (coordination of external communications such as technology changes, complaints, price increase, among others), Operational (outgoing payments, office closings), Digitization of service channels, among others. Besides, I support the area of ​​public affairs in relations with government, ministries, academia, state institutions, among others.

In addition to my career as a journalist, I studied a degree in Marketing Communication, which has given me additional tools when making strategic communication plans. 

During my work at the public relations agency, I received several training in public relations given by Ketchum New York staff.

I have a great passion for communication and one of my strengths is my ability to create positive relationships between different actors, this translates in the enthusiasm that I show when executing the tasks under my responsibility. I am a positive and grateful person and try to live according to these principles. 

Experiencia

August 2020– PRESENT 

Public relations & corporate responsibility manager,  tigo costa rica

  • Strategic communication.
  • Institutional advisory on topics such as media relations, reputation, brand communication, product launches, corporate public relations with clients and stakeholders , community relations, public affairs (government), communication with regional offices, spokespersons training, event management, care and crisis prevention, business continuity, Tigo Sports channel public relations, among others.
  • Public affairs: Relationship with the different chambers of the sector (Infocomm, Camtic, Amcham, Chamber of Industries); I have even been a representative of the sector for Infocomm in some forums. Relationship with the Ministry of Science, Innovation, Technology and Telecommunications for the treatment of specific topics. Relationship with Ministries of Education, Ministries of Health (Compliance Unit) and Office of the First Lady of the Republic for the execution of ESG programs in vulnerable communities. Advice on communication issues for relations with Sutel (regulator). Relationship with the Presidency of the Republic to hold meetings with regional executives (headquaters). Relationship with mayors of different communities for specific purposes (infrastructure).
  • Internal communication: advice on change management publications (Newsletter, social network, amongst others).
  • Writing and editing press releases, fact sheets, question and answer documents, key messages, crisis management materials, amongst others.
  • Text editing.
  • Social networks communication.
  • Regional coordination with Miami headquarters and different operations across Latin America.
  • Corporate responsibility: coordination and management of private projects and with public-private alliances, participation in business organizations and commercial chambers (participation in different forums as a representative of a private company in the telecommunications sector on behalf of the chamber), data collection and communication of results (ESG Accountability), content dissemination, creation of corporate volunteering, implementation of regional projects, webinars (different topics) organization, among others.
  • Coordination of the environment area and leader in the audit process for recertification of ISO 14001.

 

March 2018– September 2019 

Public relations & content manager, Habitat for humanity international lac office

  • Strategic communication.
  • Institutional advisory on topics such as media relations, brand communication, corporate public relations, community relations, public affairs, communication with regional offices, spokespersons training, event management, care and crisis prevention, among others.
  • Public affairs: Relationship with the government of the Dominican Republic to hold an international forum in the country (logistics and fundraising). Advice on relationships with local governments for specific issues in Colombia (office closure), Peru (community problems) and Mexico (operation downsizing).
  • Internal communication: advice on press issues for national offices, regional coordination of campaigns sent from headquarters, collection of stories for the international magazine, coordination of spokespersons and key messages on different local issues, among others.
  • Writing and editing press releases, fact sheets, question and answer documents, key messages, crisis management materials, amongst others.
  • Text editing.
  • Regional coordination with different offices in 19 countries and stakeholders.

 

March 2011– January 2017 

Account manager comunicación corporativa ketchum (cck)

  • Client advisory on topics such as media relations, brand communication, corporate public relations, community relations, public affairs, communication with business partners (B2B), communication with clients (B2C), workplace communication, change management, spokespersons training, event management, social responsibility, care and crisis prevention, among others.
  • Public affairs: Advice, strategy and monitoring of lobbyist hired for promotion and change in a new law (automotive). Closure of production plant (Ministry of Labor and Ministry of Commerce, Industry and Tourism) and entry of new products and change in the composition of products (Ministry of Health) for a food industry company. Relationship with the presidency and mayor's offices for the inauguration of industrial plants, hotels and shopping centers. Development of strategy and communication materials to address government institutions for the benefit of agency clients. Communication advice and strategy for the National Telecommunications Fund (Fonatel), a department of Sutel.
  • Internal communication. *Transfer of a factory from Costa Rica to Mexico: strategic coordination with headquarters (based in Switzerland); spokesperson training; preparation of key messages for suppliers, collaborators and the press; management of an exclusive for a business media and contention strategy with other public media; coordination with human resources for outplacement programs and public affairs with the Ministry of economy. *Sale and purchase of a fast food franchise: spokesperson training and immersion on national reality (because the new owner is Mexican); preparation of key messages for suppliers, collaborators, press and the Government; press management; internal communication strategy for collaborators that included scholarships, flexible schedule, training in English and Costa Rican sign language; development of internal digital communication channel; social responsibility program and new owner presentation event. *Development of a strategy to improve the internal climate in a high-tech medical components’ factory: it included focus groups for middle managers; surveys of plant collaborators; an interview with the general manager; opening of internal communication channels; calendar of internal events for cohesion and the empathic relationship between collaborators; among other activities.
  • Client advisory from different fields like pharmaceutical, real estate development, banking, nutrition products, consumer products, technology, NGOs, fast foods, automotive industry, among others.
  • Writing and editing press releases, fact sheets, question and answer documents, key messages and other materials.
  • Commercial text editing for customers.
  • Regional coordination with different agencies for regional accounts.

 

May 2009 – February 2011 

Magazine editor grupo cerca

  • Content planning, journalism and editing for Productor Agropecuario and Ad Age CAC magazines.
  • Planning an official magazine for the National Milk Producers of Costa Rica. Later, I reported and edited it.
  • Review of press releases and other documents that support the sale of advertisements and promotions for Productor Agropecuario magazine.
  • Commercial text editing of advertisements before making arts.
  • Coordination, revision and approval of design publications.

 

July 2008 – April 2009 

Independent 

  • Journalism, marketing and event management for different clients.
  • Journalism and editing for different products at Grupo Nación: BienESTAR, Perfil, Dietas, Niños, El Financiero and other newspaper supplements.
  • Production of brochures, press releases and other work related to journalism and marketing for companies such as: MD Abroad, Constructora REROCA, SMP Marketing, among others.

 

October 2003– June 2008 

Editorial coordinator grupo nación gn s.a.

  • Editorial coordinator for BienESTAR, Niños, Novias, Dietas, ABC Construcción, among other magazines.
  • Editing of the aforementioned magazines.
  • Writing of articles and reports on current issues.
  • Coordination of graphic production.
  • Support to the marketing area for the selling of advertisement for the aforementioned magazines.

 

may 2001– october 2003 

communication Director cámara costarricense de la construcción

  • Journalist / Editor of Construcción (magazine).
  • Responsible for the corporate image of the Chamber.
  • Contact with the national media.
  • Organization of specialized seminars.
  • Organization of Expo Construcción Fair.
  • Organization of international meetings between construction entrepreneurs.
  • Attention to national and foreign entrepreneurs.
  • Maintaining and strengthening the image of the Chamber. Getting others to speak about us: media, partners, government and general public.
  • In charge of providing personalized attention to business partners, according to their particular needs.
  • Organization of international trade missions.
  • Responsible of spreading the information that is of interest for our business partners, at the right time.

 

july 1999– april 2001 

journalist grupo nación gn s.a.

  • Journalist for all the magazines at Grupo Nación. 
  • Writing articles and reports on current issues.
  • Production of fashion articles.
  • Production of Advertorials.
  • Monitor readers' assessments.

Educación

november 2022

International certification in Professional coaching

iesec human Dominican Republic

In progress.

 

MarcH 2023

Authorized instructor of "Heal Your Life", Vidas que inspiran & Love Habitat

 

december 2002

marketing communication, universidad latina de costa rica

december 1999

Bachelor Of Science In Mass Communication With An Emphasis In Journalism Universidad de costa rica

Honor roll graduation.

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