María Fernanda Alcázar

Hardworking and focused Marketing Professional with experience supporting company needs and managing projects with little oversight. Accomplishing demanding targets by encouraging staff and coordinating resources, offering keen attention to detail and strong decision-making skills to manage multiple tasks. Self-motivated work ethic with ability to perform effectively in independent or team.

March 2023 – Current
Trade Marketing Representative ǀ BAT ǀ Heredia, Costa Rica
o Responsible for the successful management of a defined geographical territory, to ensure all business opportunities are being maximized.
o Ensure and provide all trade marketing information and cycle plan
reports are up to date, accurate, and provided in a timely fashion. o Develop relationships with key decision makers in the retail, wholesale trade and optimally leverage the relationships to
achieve business objectives.
o In charge of the production of the company’s internal digital
content.

February 2022 – February 2023
In Store Supervisor – CAM South ǀ BAT ǀ Heredia, Costa Rica
o Support TM&D Strategies to guarantee excellent POS execution of CAM South markets (CR, PTY & NIC) through best-in-class merchandising solutions.
o Develop and implement all the country's visibility marketing
tools, Point of Purchase (POP) material, internal campaigns, marketing events, activations, among others.
o Develop the country's visibility growth strategy, through development and loyalty plans.
o Lead the outsource merchandising team.
o Ensure compliance with the department's KPIs.
o In charge of the production of the company’s internal digital content.

January 2020 – January 2022
Site Operations, Employee Engagement and Sustainability Executive ǀ HP Inc. Costa Rica ǀ Heredia, Costa Rica
o Lead environmental initiatives such as the Carbon Neutrality Plus certification, as well as the Ecological Blue Flag Award.
HP Costa Rica achieved the Carbon Neutrality Plus Certification for two consecutive years, which is the highest recognition. In addition, the Ecological Blue Flag program stood out during these years, making HP win the program with 5+ stars.
o Organized and managed events as part of HP Global Volunteer Activities. Each activity reached the participation of 5%+ of the total HP population.
o Supported planning, communications and scheduling of Sustainability and Employee Engagement events.
o Placed daily and annual POs with suppliers as required, along with daily receipt of supplier invoices.
o Worked closely with suppliers for service level agreement compliance and effective logistics support.

BBA: Bachelor of Business Administration - Tecnologico de Costa Rica
Technical Degree in Sales and Marketing
- Universidad en Ciencias Administrativas San Marcos

Neuromarketing - Tecnologico de Costa Rica (TEC)

Digital Marketing and Social Media -
Tecnologico de Costa Rica (TEC)