Email Marketer Specialist - Santa Ana, Costa Rica - Now Digital Talent

Descripción

Job Summary:

The Email Marketer will be responsible for managing and optimizing email marketing campaigns to engage and retain customers, increase conversions, and promote our online casinos offerings.

Responsibilities

1. Email Campaign Management: Develop, implement, and manage email marketing campaigns to engage existing customers and attract new ones.

2. Content Creation: Write compelling and effective email content that aligns with our brand voice and promotes our online casinos games and promotions.

3. Segmentation and Personalization: Segment the customer database to deliver personalized and relevant email content to different customer groups.

4. Performance Tracking: Monitor and analyze the performance of email campaigns, adjusting as necessary to improve open rates, click-through rates, conversions, and overall ROI.

5. A/B Testing: Conduct A/B testing to optimize email subject lines, content, CTAs, send times, and more.

6. Collaboration: Work closely with other teams, such as design and content, to create visually appealing and engaging emails.