Trade Marketing Senior Specialist - San José - Unilever

    Unilever
    Unilever San José

    hace 2 días

    Default job background
    Descripción

    Gerente Senior de Marketing de Comercio

    Nuestra misión

    Fomentar un impacto social positivo a nivel mundial y local, mediante nuestras 400 marcas que llegan a 2.5 mil millones de personas todos los días.

    Nuestros desafíos

    Implementar estrategias de mercadeo regionales para cada una de las marcas en el país, planeando y ejecutando en cada uno de los puntos de venta.

    Tu rol

    • Equilibrar los canales de comercialización con la creación de nuevos en el país.
    • Meter en marcha planes para dinamizar las ventas en los PDV.
    • Desarrollar marketing digital para fidelizar consumidores.
    • Ejecutar proyectos regionales (creación de estrategia - plan de medios - ejecución) para el país.
    • Gestionar la rentabilidad y cumplimiento de ventas de las marcas al igual que la rentabilidad para el país.
    • Lanzar activaciones de marca / Negociación con agencias de BTL /Patrocinios eventos masivos.

    Requisitos del cargo

    - Profesionista en Administración de Empresas/Mercadeo/Ingeniería Industrial.
    - Experiencia previa en empresas de consumo masivo durante 3 años.
    - Conocimientos de análisis de datos y sintetización
    - Manejo de paquete de Microsoft Office (Excel intermedio, Power point, etc).
    - 3 o 4 años de experiencia en análisis de ventas de Canal moderno y tradicional.



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