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  • Customer Base Management Associate Consultant - San José - Liberty Latin America Communications, Inc.

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    Descripción

    Objetivo del Rol

    El objetivo principal de este rol es gestionar y ejecutar modelos de gestión del parque postpago para promover renovaciones, migraciones de prepago a postpago, upsell, crossell y la adquisición de segundas líneas mediante campañas de comunicación en diferentes canales de contacto.

    Responsabilidades

    • Ejecución y seguimiento del modelo de gestión de parque postpago.
    • Implementación y propuesta de mejora a los modelos conforme a resultados.
    • Seguimiento a los resultados de las campañas de gestión de parque postpago para encontrar eficiencias o mejoras a la conversión de las mismas.
    • Mejora en la segmentación de clientes para incrementar la generación de leads en el incentivo de productos.
    • Aplicación de experiencia de cliente en el funnel de compra, análisis de la efectividad y productividad por producto y canal.
    • Constante comunicación con los gestores de contenido digital y coordinación entre los distintos departamentos de trabajo.
    • Verificar el correcto funcionamiento y experiencia de usuario de los canales de comercialización de cada producto.
    • Análizar la usabilidad de las páginas web destino para cada una de las campañas de incentivos, coordinar A/B testing, proponer mejoras a sitios web de productos existentes.
    • Buscar nuevos medios y tecnologías que nos ayuden a ser más eficientes en la consecución de transacciones en la web.
    • Aplicación de beneficios y descuentos de acuerdo a promociones y campañas estacionales.
    • Implementación de cambio de precios de terminales en sistemas y comunicación a los diferentes canales de venta.
    • Solicitud de creación de artes de comunicación para mejorar el journey del cliente (bienvenida, postventa, cambios en oferta).
    • Búsqueda de mejora continua, a través de la solicitud e implementación de nuevos canales de contactación, herramientas que permitan mejorar el proceso de postventa.

    Requisitos

    • Estudiante con al menos 75% de la carrera o bachillerato en ingeniería industrial, mercadeo o afines.
    • 1 año de experiencia en roles de analítica de datos, deseable en el área comercial.
    • Dominio avanzado de Excel.
    • Capacidad de análisis.

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San José