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    • Digital Marketing Specialist - San José - Emerson

    Emerson
    Emerson San José

    hace 5 días

    Emerson background
    Descripción

    Duties and Responsibilities

    • Collaborate with Americas Marketing Director and team, business units, and industry leaders on the digital customer experience of various events, conferences, and trade shows, including customer invitations, registration forms, follow-up communications, etc.
    • Support marketing campaign development process and timeline by coordinating with marketing teams and other stakeholders as needed.
    • Leverage digital marketing/media skills to publicize North America campaigns, events, and activities.
    • Develop strategies to capture leads and contacts from campaigns to grow and clean contact databases for future campaign utilization.
    • Owning and proactively managing content for internal and external campaigns/newsletters with remote cross-functional teams.
    • Design work and coordinate designers or copywriters to develop collateral material for use by Americas sales and marketing teams.
    • Monitor conversations across social media, address important mentions in real-time through engagement and understanding of ongoing innovations.
    • Create multimedia (audio/video) content for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training, and other enterprise-wide projects, including script creation, storyboarding, budgeting, timelines, and resource allocation.

    Qualifications

    • Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or a related field.
    • 2-3 years of experience in graphical design and video editing using Adobe software (Photoshop, Illustrator, Premiere).
    • 2+ years of experience with social media platforms (Facebook, LinkedIn, Twitter, YouTube, Google+, and blogs).
    • Strong written, oral, and presentation skills in Spanish and English.
    • Ability to collaborate with others in-person or virtually in a fast-paced environment.
    • Experience with marketing campaigns.
    • Familiarity with marketing automation systems (Eloqua and Apsis preferred).
    • Knowledge of professional cameras, production, filming, and editing.
    • Experience writing, editing, producing, and tracking digital content.
    • Proven ability to manage multiple projects and deadlines simultaneously.
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