Greenlee Textron Inc

Marketing Operations Specialist (BB-DBD9D)

Encontrado en: Neuvoo CR

Descripción:
Description

The Marketing Operation Specialist role is responsible for coding and preparing digital projects, from layout to function and according to specifications, leading the execution of Automation Solution Latin America and other Emerson’s groups digital marketing initiatives and achievement of business objectives through digital marketing campaigns, working on end-to-end campaign management, database management, lead capturing process, execution and results analysis and process optimization.

This role requires a high degree of collaboration and interaction with multiple international teams by phone and/or email on a daily basis.

Duties and Responsibilities

  • Support the Marketing Strategy and Customer Experience in Latin America by our digital properties.
  • Ensure consistent, timely and accurate delivery of all Latin America digital integrated marketing campaigns, from design to execution to analysis and reporting.
  • Latin America Database management to ensure data cleanliness, correct formatting, segmentation and accurate use thru Eloqua.
  • Assemble and execute digital marketing campaigns using Eloqua (emails and landing pages) based on individual country/region preferences.
  • Manage digital lead process through day to day monitoring and process optimization
  • Support webinars execution including process from assets creation to the final event. On24 platform.
  • Work daily with remotely teams in order to develop, launch and manage all Latin America digital properties.
  • In charge of permission marketing -internal and external- and all other components for digital marketing campaigns including development of assets, best technical practices, standards, testing, email, registration, delivery and execution.
  • Technical and operational support with digital initiatives for events and trade shows to offer the best digital customer experience to the audience.
  • Obtain and prepare reports including analytics and stats for further analysis (from webinars, Digital Marketing Campaigns through Eloqua, leads generated, , among others)
  • Adhere to standardized workflow processes that keep projects moving forward consistently.
  • Requirements
  • Bachelor’s degree in Information Systems or Computer Science. Or have proven experience and capabilities to execute the main functions from the job description.
  • At least 5 years of experience is required.
  • Knowledge database best practices and how to connect with digital environments. CRM experience is a plus.
  • Solid working knowledge or ability to quickly become proficient with Eloqua –Oracle’s Marketing and Social Automation Platforms–
  • Deep knowledge and expertise on different metrics and analytics tools as Google Analytics, include tags, IBM, etc.
  • Deep expertise and hands on experience with Web Applications and programming languages such as HTML5, CSS3, JavaScript, JQuery.
  • Expertise and demonstrated knowledge on SEO
  • Demonstrated ability to manage and prioritize multiple projects and deadlines simultaneously.
  • Experience in planning and delivering digital platforms used across multiple products and organizational units.
  • Strong written, oral and presentation skills (Spanish and English).
  • On24 Platform is a plus
  • Portuguese is a plus.
  • calendar_todayhace 2 días

    report

    info Full-time

    location_on San José, Costa Rica

    work Greenlee Textron Inc

    Aplicar:
    Autorizo expresamente a Términos y condiciones

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