Strategic Planning and Analytics Analyst III (BB-A71B4)

Encontrado en: Neuvoo CR


Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Marketing Planning and Analysis (MP&A) team sits within the Global Marketing & Strategy organization and is responsible for guiding strategic investment decisions to drive revenue growth for Adobe’s $10 billion book of business for Digital Media. Over the past year, the Acrobat business has seen unprecedented growth due to widespread adoption of work-from-home and the need for consumers and businesses alike to transform digitally. As the Acrobat lead, you’ll partner with data scientists to coordinate the development of econometric media mix models (MMX), and then run budget optimizations to arrive at the final recommendation for the business. A key component of this role will involve leading the expansion of Acrobat MMX to cover new geographies, unlocking additional ARR for which you’ll guide investment decisions.

What you’ll do

  • Manage and run quarterly, annual, and ad hoc mix models to determine the optimal marketing budget and mix strategy needed to achieve Adobe’s revenue targets
  • Analyze business performance by measuring marketing return on investment and share insights with executives from Marketing, Finance, and Sales
  • Collaborate with partners in Adobe’s global offices to analyze and collect model inputs, and provide marketing budget recommendations to global leaders
  • Lead the effort with data scientists, data engineers, and marketing practitioners to identify new variables to improve the accuracy of models and recommendations
  • Lead development of new models by analyzing markets, finding opportunity, and scoping requirements
  • What you need to succeed

  • 5+ years of relevant work experience in consulting, finance, strategy, or marketing analytics
  • Undergraduate degree in a quantitative field or equivalent practical experience
  • Proficient in Excel and experience working with Tableau and SQL
  • Strong analytical skills including experience defining and using metrics (e.g., LTV, CAC, etc.) and performing data analysis to identify trends and measure impact
  • Excellent written and verbal communication skills with proven track record to articulate strategy and insights at every level of the company
  • Experience leading and establishing relationships with diverse, geographically dispersed teams to influence decisions, inspire change, and implement new initiatives
  • calendar_todayhace 1 día


    info Full time

    location_on San José, Costa Rica

    work Adobe

    Autorizo expresamente a Términos y condiciones

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