CP&A Executive On -Trade & Reserve (BB-F7ECC)

Encontrado en: Neuvoo CR


Job Description :


The Customer Marketing organization in CCA spans disciplines to deliver:

  • World-class shopper understanding and insights
  • Compelling category strategies
  • Support for outstanding customer collaboration
  • Value creating Category development
  • Effective shopper marketing to support conversion at POP
  • Customer-focused planning, activation and execution
  • The CP&A Executive supports the CP&A Manager on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business.

    The CP&A Executive supports the Commercial Manager in delivering Field Sales, Account Management and Distributors Teams the tools and support materials to drive brilliant execution within the channel/customers, and in setting channel specific brand and category execution guidelines and standards. Along with sales opex manager, the role also tracks and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.

    Decision making

  • Supports analysis to improve ROI of promotional activities and close volume gaps in order to meet channel business targets, engaging all relevant parties to deliver our business plan.
  • As the coordinator of all in-store executions for the respective channel (owning the store back planning execution approach), recommends changes and interventions to ensure activation plans are achieved On Time in Full in an efficient and effective way.
  • Develop pragmatic solutions that overcome operational barriers at the PoP.
  • Execution and commercial insights to support CM & CP&A Manager into S&OP and planning process.
  • Financial responsibility

  • Supports CP&A Manager ensuring total A&P and trade investments budgets are met according to plans in conjunction with CM, Finance, Marketing and Innovation teams.
  • Manages own T&E.
  • Project manages 3rd parties (POS Sourcing, BTL Agencies, Logistic providers...) working closely with the CP&A Manager, Procurement and Distributor partner to ensure we are optimizing investment and driving out costs.
  • Deep understanding and responsible for Measurement and Evaluation (Pre&Post) in order to target the right investment to maximize ROI whilst delivering for our consumers, shoppers and customers.
  • Leadership responsibility

  • The role reports to the Commercial Manager Costa Rica.
  • The role does not have direct reports, but need to work closely and be able to influence and build relationships with distributor partners, external agencies and Diageo internal & external stake holders.
  • The incumbent supports Commercial Manager with the orchestration of the execution commercial & activity plans, tailor the delivery to our customers and give the sales teams the tools to execute it.
  • Key deliverables / outputs

  • Supports CP&A Manager in planning and executing the commercial/activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers/channel and that all deliverables are OTIF.
  • Supports CP&A Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.
  • Along with Sales Opex Manager, tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale...)
  • Tracks A&P and trade spend highlighting its evolution to CP&A Manager and is responsible for preparing activities Pre and Post M&E
  • Coordinates special packs and creates/executes in-store/outlet visibility solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines.
  • Supports Sales Opex team with Commercial Standards – Outlet Execution and Customer Planning implementation.
  • Performs regular trade (weekly) visits to identify opportunities and provide solutions to drive incremental sales.
  • Generates input for S&OP meetings and co-lead with CM the Monthly Performance Review with Distributors (Distributor BPM).
  • Ensures full compliance with CARM and Diageo Code of Conduct and DMC.
  • Performs other related duties as assigned.
  • Qualifications & Experienced required

  • Bachelor’s Degree required in Business or related field.
  • English and Spanish required.
  • Minimum 2 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor based businesses.
  • Understanding about how the total sales organization operates and how to drive its effectiveness.
  • Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
  • Ability to work around and within a variety of different market conditions and demographic factors.
  • Strong analytical, presentation and project management skills.
  • Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
  • Excellent knowledge of Microsoft PowerPoint and Excel.
  • Role

  • Role is based in Costa Rica
  • This role requires a strong presence in “Field” with extensive and regular trade visits within the channel.
  • This role requires traveling locally within the market and within CCA (estimated 10%) and effective usage of virtual communication channels rather than face-to-face meetings with the rest of the CCA organization.
  • Worker Type :


    calendar_todayhace 20 horas


    info Full time

    location_on San José, Costa Rica

    work Diageo

    Autorizo expresamente a Términos y condiciones

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