Bayer AG

Field Marketing Manager CA & CAR (BB-97AB5)

Encontrado en: Neuvoo CR



The primary responsibilities of this role, Field Marketing Manager CA & CAR , are to:

  • Guarantee a deep knowledge of local reality Supporting the development and implementation strategies and actions (short term), in conjunction with Brand Managers, Pricing and Campaign and GTM teams; to optimize BCS growth, profitability and value capture on a sustainable basis by satisfying current and new customer needs.
  • Collaborate with Brand activation team and GTM to ensure full connectedness of account-level activity with brand strategies and activities.
  • Lead product launches at country level with previously alignment with Assets, Pricing & Brand activation managers.
  • Contribute to strategic mid to long term crop analysis leaded by the Regional Marketing team , being part of the crop groups Support the design of the Commercial & Marketing Plans that includes Sales, Campaigns, Programs, Demand generation activities in order to deliver and support the implementation through the Sales team.
  • Ensure the link with Sales team to develop and execute annual growth plans for key channel & customers, directly tied to overall customer strategies.
  • Lead execution through the Demand generation team customer-specific programs, partnerships, activities, and events, gaining all necessary approvals.

    Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

    Required Qualifications:

  • University degree Agronomy or similar.
  • Minimum of 5 years in Agroindustry experience/
  • Understanding of Agroindustry environment.
  • Strong customer focus and strategic mindset.
  • Ability to interact with all levels of the organization.
  • Ability to challenge the status quo Interpersonal, networking and influencing skills.
  • Problem-solving and analytical skills.
  • Ability to understand business objectives and align CX accordingly Working backwards to lead the end-user experience.
  • calendar_todayhace 1 día


    location_on San José, Costa Rica

    work Bayer AG

    Autorizo expresamente a la Términos y condiciones

    Empleos similares