Adobe

Sr. Lifecycle Marketing Manager, Acrobat with Esign (BB-A3950)

Encontrado en: Neuvoo CR

Descripción:

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The challenge

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs. We strive to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative senior marketing manager to join us in translating business goals into engaging customer experiences across email, in-product surfaces, and push notifications.

In this highly visible and cross-functional role, you will develop and execute lifecycle marketing roadmaps that achieve Acrobat with Esign growth targets while improving customer retention. Acrobat with Esign combines the power of e-signatures with our industry-leading PDF tools, providing an all-in-one solution to create and edit PDFs, collaborate with others, and manage e-signature in one simple experience.

What you'll do

  • Plan and execute comprehensive quarterly and annual plans based in data and customer insights in collaboration with key members from Acrobat with Esign product marketing, campaign and go to market business teams
  • Build collaborative relationships with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Drive incremental revenue, product engagement, and active use while improving relevancy through a/b testing and personalization
  • Develop and launch new lifecycle programs, optimize existing, and continuously iterate!
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • What you need to succeed

  • Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
  • Robust analytical skills and a passion for experimentation - ability to use data to identifying trends and drive decision making
  • Ability to thrive in a fast paced environment while prioritizing tasks and meeting timelines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
  • 7+ year's experience, MBA or BA/BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model
  • At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

    calendar_todayhace 3 días

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    info Full time

    location_onSan José, Costa Rica

    work Adobe

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