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Summary The Content Management Advisory Analyst Marketing is a professional in gathering, analyzing, storing, classifying, and distributing digital content to consumer facing sites, digital asset management systems, and client side teams.
Key Responsibilities Data Management Manage digital libraries using a broad set of storage, retrieval, reporting, and analytical tools. Initiate, plan, manage, execute, and or collaborate with data standards compliance initiatives to ensure data integrity across digital asset distribution channels and management systems. Implement predefined taxonomy standards to ensure metadata and vocabulary are accurate and current. Perform digital management system administration tasks, such as managing user access and permissions, creating and removing metadata fields, provide maintenance at the administration end, and archiving old content. Create or follow digital asset management back up processes as necessary. Data Collection Gather validated content from authorized parties, such as brand teams or creative agencies. Extract content from up to date documentation such as deal sheets, product mechanicals or 2D artwork. Use authorized digital libraries and repositories to retrieve digital content and information. Data Auditing Ensure digital content integrity across managed assets and stages of the asset management process. Identify digital content gaps in downstream systems or websites and report them through the proper channels. Content Manipulation Manipulate digital content according to validated protocols to fill minor
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Required Experience Required Experience At least one year of experience in content management or related fields is preferred. Strong knowledge of Microsoft Excel statistics and formulas. Understanding of Digital Marketing. Photoshop basic intermediate skills image retouching and resizing . Experience working on enterprise projects, following defined guidelines by product owners and meeting deadlines. Intermediate English skills Writing, reading, speaking. Demonstrated analytical thinking and attention to detail previous projects and experience. Highly proactive, motivated, and innovative, with ability and willingness to share the knowledge with peers. Always looking for improvement in daily duties and skill levels. A customer service mentality and attitude where the work is approached with empathy, enthusiasm, ownership, responsibility, adaptability, balance and resilience. Meeting deliverable requirements, service level measures and specific targets. Good time management including down time. Good communication skills team collaboration, call, chat, email, tickets, etc. with excellent response times. Implementing self-assessment quality assurance. Ensuring that development processes are followed. Development of best practices. Proactive investigation, excellent research skills.
Technical Skills Microsoft Excel Data manipulation best practices, data integrity, information, text and logic formulas, pivoting, analyzing large data sets. Content maintenance and management Organize, categorize and publish content and information using specific tools and channels, for use by different groups and individuals within the organization. Digital asset management. Provide experience with the methods, tools and products used to manage digital assets including the tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of those assets. Information architecture and taxonomy Help deliver solutions that improve data quality, reduce data redundancy, decrease data inconsistency and standardize data, improving flexibility and time to market as well as reducing complexity. Metadata management Content and asset management Photoshop basic intermediate, color spaces, image formats, image resizing, image retouching shadows removal , actions creation and manipulation.
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