Luis Andres Vargas

Results-driven marketing and revenue professional with 6+ years of experience across e-commerce, CPG, and consulting. 
 

Blends analytical rigor with strategic creativity to drive growth, pricing excellence, and customer success. 
 

Builder of AI-enabled tools and BI dashboards that cut analysis time, improve decision quality, and lift revenue.

AMAZON | Senior Customer Success Manager

2023 – Present · San José, CR

• Lead strategic account management for 10 high-value sellers ($15K–$1M monthly sales) across multiple categories.

• Own monthly business reviews, annual growth roadmaps, and alignment with Advertising, FBA, Brand Stores, and Operations.

• Delivered 20%+ growth for top accounts; reversed >–50% trends to monthly break-even through pricing, ads, and conversion playbooks.

• Designed AI-driven analytics for keyword discovery and traffic gaps, reducing analysis time from ~2 hours to ~10 minutes; improved ACOS and rankings (e.g., #150 → #20).

• Built an automated Business Plan Generator that creates data-backed plans in minutes (≈98% time saved), enabling +10% sales growth among adopting sellers.

• Created a Power BI insights dashboard later used as an internal benchmark; consulted on Category Management analytics expansion.

• Nominated for the Just Do It Award; active contributor to internal AI enablement initiatives; >90% engagement with perfect scores in 3 consecutive quarters.

MCKINSEY & COMPANY | Client Development Hub Analyst (DnA LatAm)

2021 – 2023 · San José, CR

• Partnered with consultants and partners to craft tailored proposals; coordinated research and synthezied insights into clear narratives.

• Conducted market and financial analyses using Tableau and Excel to inform GTM, pricing, and growth strategies across sectors.

• Built a visualization tool to identify next-client opportunities from project history, improving targeting accuracy by up to 3%.

• Contributed to a 10% YoY increase in proposal output and ~15% win-rate improvement via better data visualization and alignment.

• Collaborated with senior leadership to structure delivery frameworks and process improvements across the DnA LatAm hub.

FLORIDA BEBIDAS (FIFCO) | Revenue Management Coordinator

2019 – 2021 · San José, CR

• Managed pricing and portfolio strategies across alcoholic and non-alcoholic brands (Heineken®, Johnnie Walker®, Smirnoff®, Don Julio®, Pepsi®, among other brands).

• Led daily price analysis, SKU profitability monitoring, and competitive benchmarking; recommended adjustments to hit margin goals.

• Partnered with Finance, Sales, and Trade Marketing on discount structures, promotional limits, and trade-term agreements.

• Delivered 20%+ portfolio revenue uplift via price optimization and mix management; implemented SAP pricing & reporting automation.

• Started as Trade Marketing Intern (Beer Category: Imperial, Pilsen, Bavaria, Heineken, Corona, Smirnoff Ice) coordinating PoP design and activations.

INCAE Business School | Master’s in Marketing & Digital Transformation (2022)

Universidad de Costa Rica | Licentiate in Business Administration (2021)