

Josué Leiva Herrera
Arte / Entretenimiento / Edición
Sobre Josué Leiva Herrera:
Bachelor of Industrial Design Engineering with over 2 years of experience in visual design, UI/UX design, and communication. My professional journey is fueled by a continuous desire to learn and innovate to meet people’s needs. The satisfaction of helping others through innovative solutions is why I am so passionate about my job.
My experience spans a wide range of areas, including visual and graphic design, customer service, entrepreneurial ventures, UI/UX design, product design, and marketing. My proficiency in assertive communication enables me to understand clients' needs and create effective proposals for various situations, focusing on user-centered design. I truly believe in the power of teamwork; the possibility to learn from different points of view and create a bigger solution is key.
Beyond my professional pursuits, I am deeply interested in communication, leadership, mentorship, psychology, and technology. I am passionate about mental health advocacy and constantly seek to expand my knowledge in technology and innovation. Additionally, I have a strong enthusiasm for music and art.
Experiencia
•Redesigned and supported entire brand end-to-end, showcasing values and identity through the creation of brand guidelines, enhancing presence in financial market, applying geometrization, typography correction, color correction, layout correction, and generation of mockups.
•Collaborated with managers and clients to understand needs and create user-centered solutions, ensuring deep project understanding.
•Developed graphic arts for credit cards adhering to Mastercard, clients, and company brand guidelines.
•Designed strategies using design thinking to develop concepts, incorporating data collected through research methodologies like interviews, benchmarking, and forms, processed with Excel.
•Led web page design development applying UI/UX principles, collaborating with IT team using Figma, Photoshop, and Illustrator.
•Applied visual design principles to enhance user experience, including color, typography, and layout.
•Led training sessions in brand aspects, focusing on visual identity implementation and storytelling.
•Acted as international bilingual main point of contact for credit card design approval and manufacturing process.
•Operated within Scrum environments, emphasizing multidisciplinary teamwork and adaptability.
•Demonstrated effective time management using Teams and Microsoft Planner.
•Boosted design proposals with the help of Artificial Intelligence by 25% to generate different mockups and variations in terms of colors.
Educación
•Involvement in team projects with real-world relevance.
•Development of projects in digital and physical environments, employing a user-centered approach and design thinking.
•Conducting engineering analysis of idea proposals to assess feasibility.
•Possessing fundamental knowledge in programming and business management to innovate projects in creative programming, brand development, and digital marketing.
•Presenting projects at different stages of development to mentors, peers, and external stakeholders.