Jorge Arturo Segura Rodríguez

Business person specialized in marketing and sales, with a high tendency towards 
technology, excellent ability to solve problems, qualitative and quantitative analysis with the capacity for numerical 
management. Parallel and alternative thinking way ispart of my personality and a valuable asset in my work performance, especially in the identification and creative generation of business opportunities and market situations.

Commercial Head (Marketing, Sales and other)
Sistemas Médicos de C.R. 
2011 – Current
• I am responsible for sales in Costa Rica serving modern and traditional channels, 
consolidating and improving the relationship with key business partners.
• Generate and implement planification, execution and control of budgets and
strategic planification for promotion, marketing and sales of med supplies and 
mass consumption products and services and others.
• Coordinate the health registrations with the MINISTERIO DE SALUD.
• Oversee every matter related to Legal and Regulatory Affairs, logistics, business 
development, product registration in the modern channel (planning, pricing 
strategy, objectives, KPIs, social networks).
• Coordinate advertising channels (Digital Marketing and advertising material).
 

Key Account Manager - Sistemas Médicos de C.R.
2006 – 2010
Managed direct relationship with the client portfolio, connecting with key 
business executives and stakeholders, helping them meet their objectives 
(training, development of accounts, results, etc.), attending the company goals.
 

Commercial Manager - SIEMENS Telecom Carriers
2005 – 2006
• Led the commercialization of Telecommunications solutions (marketing, sales and project evaluation) for one of the largest engineering companies in the world.
• Business development, planning, project evaluation and pricing.
• Managed projects of around US$20 million in C.R. and Panama.
 

Manager and partner - Celulares y Más…
2002 – 2004
• Directed the Sales and Marketing of cell phones, accessories, repairs, spare parts, 
as well as the general operation and coordination of administrative and financial aspects.
 

Commercial country executive and product specialist
Johnson & Johnson Medical Devices 
1997– 2002
• Was responsible for sales and promotion with doctors and nurses in Costa Rica (private, institutional and government markets) and channel management at the world's largest healthcare company in hospital business for advanced wound care, Advanced Sterilization Products® (disinfection and sterilization), vascular access, general wound care, Critikon® patient monitoring, Packs & Gowns.
• I led the negotiations with the high-level technical and management commissions 
for inclusion on the official list of medicines/drugs of the C.C.S.S.
• I controlled and supervised the sales channels (support to sales forces, orders and promotion). Strategic and Operational Marketing design and implementation.

M.B.A. (Magister)
UNIVERSIDAD DE COSTA RICA
• Bachelor of Business Administration
UNIVERSIDAD INTERNACIONAL DE LAS AMÉRICAS