Asdrúbal Mena G.

Asdrúbal Mena Garbanzo is a communication professional, advertiser, administrator, and digital innovator with a master's degree in Entrepreneurship and Digital Innovation. He specializes in managing technological innovation and digital transformation for communication businesses, interactive projects, user experience strategies, and customer communication channels. He has experience in developing traffic content, monetizable digital platforms, and creating innovative methods and processes for achieving objectives. As a specialist in international business development, he has developed strategies for analyzing and researching business proposals and audiences, with a focus on Latin America and US Hispanics. Asdrúbal Mena Garbanzo is an active member of various associations, including Advanced Television USA, Innovación 360 (USA Israel), TV of Tomorroww (London, UK), and TV Trends Latinamerica. He holds a Master's degree in Business Administration inusings on Entrepreneurship and Innovation, from the Doinglobal Silicon Valley in California. He also holds a degree in Communications and Marketing Technology from the Central University of Taiwan. He has completed various training programs, including CNN International Professional Program, CNN Communications, TVE Spain, Univision Miami,

Univision Los Angeles, and more. Asdrúbal Mena Garbanzo has worked as Director of opening new markets, content development, and penetration for Latin America and US Hispanics at ESNE TV, and as General Manager at Telefides El Canal Católico Televisión Positiva, where he oversaw the re-focus of the channel, cost reduction, automation, and digitalization, and the consolidation of the profile and positioning of the company.

Specialist in Technology Innovation Management and Digital Transformation for communications businesses, addressable communications, interactive projects, user experience strategies, and customer communication channels. Content traffic management and development of digital platforms.

Professional with experience in monetization directed towards decision-makers, in creative, disruptive, efficient methods of low cost and achievement of objectives, with protocols, processes, and innovative standards, transforming traditional schemes, with emphasis on the development of new alternatives and detection of new spaces for the market of communication platforms using new technological trends in information, production, data, proposals and content consumption habits.

Specialist in international business development, strategy, analysis, research, solution, results, and control of information, audiences, and business proposals with a local (friendshoring) and regional (nearshoring) focus in Latin America and US Hispanics.

• Executive Program Legal Protection OTT'S. April 2023 Investment & Trade Promotion Agency of Buenos Aires City.
• International Commercialization Strategies INCAE March 2023
• Interactivity Teck 2020 Virtual
• Neuroscience and content using AI ML Santiago Chile, London England
• 2020
• Artificial Intelligence and Machine Learning Big Data 2019 Singapore 2019
• Data Decisions 2019
• Digital Entrepreneurship and Innovation AWS 2019

Post-Graduate Studies:

• University of Salamanca Spain- Salamanca Spain.

Doinglobal Sillicon Valley, California USA.

Master in Business Administration with emphasis on Entrepreneurship and Digital Innovation. 2017-2018.

• Central Taiwan University 1997

Communications and Marketing Technology

Technology Business Development, Communication projects, audience analysis and development of communications and new content.

• CNN International Professional Program 1998. Senior Management Program for Executives. Atlanta Georgia United States.

• University: Bachelor's Degree in Advertising, Communication and Marketing.

Autonomous University of Central America

Latin University of Costa Rica