Ana Ramirez Fernandez

Bilingual M.S. in Marketing with expertise in digital strategy, e‑commerce optimization, and brand storytelling. Experience spans agency, marketing, and freelance consulting, delivering social media strategies, SEO‑driven content, and optimized e‑commerce listings that drive engagement and sales.

Specializes in SEO content strategy, UX‑focused e‑commerce improvements, and cross‑channel campaign execution. Currently focused on opportunities in marketing coordination, e‑commerce strategy, and digital marketing to enhance brand presence and customer experience.

Provides freelance digital presence strategy services for small businesses, including social media management, e‑commerce optimization, and content creation to strengthen brand visibility and connection.

esults-oriented digital marketing professional with hands-on experience in media planning, campaign coordination, and e-commerce optimization across the U.S. and Latin America.

At Renaissance Marketing Group, supported multi-client campaign planning and analytics, optimizing social and video performance through data-driven insights from Google Analytics and Meta Business Suite.

At Stephen Joseph Inc., collaborated with marketing and sales teams to enhance digital visibility across Amazon, Faire, and the brand’s website—optimizing SEO and A+ content for 1,000+ listings, contributing to a 15 % increase in online sales and stronger brand cohesion.

At Auto Mercado, improved user experience and conversion rates by leading A/B testing and KPI analysis for site search and product navigation, while developing in-store and digital materials aligned with the company’s premium image.

As a freelance strategist at BY ANA & CO, design and execute digital strategies for clients in the U.S. and Costa Rica, blending analytics and creativity to grow communities—boosting reach and engagement by 20 %+ through optimized content and SEO tactics.

Master’s in Marketing from Vanderbilt University – Owen Graduate School of Management, where I strengthened my expertise in digital strategy, consumer behavior, and new product development. Served as an Executive Board Member of the Owen Marketing Association and helped organize the L’Oréal NYC Trek for Master of Marketing students.